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    About

    Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

    Innovation

    Innovate or Die. Three words behind every design decision we make.

    Stories

    Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

    Sustainability

    We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

    RETÜL

    Helping riders make data-driven decisions to improve the ride.

    Outride

    The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

      • About
      • Innovation
      • Stories
      • Sustainability
      • RETÜL
      • Outride

      About

      Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

      Innovation

      Innovate or Die. Three words behind every design decision we make.

      Stories

      Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

      Sustainability

      We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

      RETÜL

      Helping riders make data-driven decisions to improve the ride.

      Outride

      The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

    THERE'S NO PLACE LIKE HOME

    RUBY

    Home is the one place you can feel comfortable in your own skin. You can be yourself, invite people in, or close the door to the world. To be "at home" on the Ruby is to shut out the negative, to truly relax into who you are. If that's someone who's into the harshest of roads? Relish in them. Or if you want the smoothest ride in the world? Welcome home.

    SHOP RUBY

    THE FUTURE IS SHOCKING

    Ruby now features our very own Future Shock that gives you a variety of tune options to best fit your local roads, so your ride gets more comfort, control, and efficiency—no matter how rough things get.

     

    ENDURANCE GEOMETRY

    It proves that comfort doesn't have to come at the expense of performance. You can expect a wide fit range, plenty of vertical compliance, and a ride quality that begs you to push it farther and faster than ever before.

     

    MORE BRAKING POWER

    We put our money where our mouth is, which is why you'll only find disc brakes on a Ruby. They provide better power and modulation than rim brakes, and when the conditions get nasty, you'll be glad you have them.

    THERE'S NO PLACE LIKE HOME

    RUBY

    Home is the one place you can feel comfortable in your own skin. You can be yourself, invite people in, or close the door to the world. To be "at home" on the Ruby is to shut out the negative, to truly relax into who you are. If that's someone who's into the harshest of roads? Relish in them. Or if you want the smoothest ride in the world? Welcome home.

    SHOP RUBY

    THE FUTURE IS SHOCKING

    Ruby now features our very own Future Shock that gives you a variety of tune options to best fit your local roads, so your ride gets more comfort, control, and efficiency—no matter how rough things get.

     

    ENDURANCE GEOMETRY

    It proves that comfort doesn't have to come at the expense of performance. You can expect a wide fit range, plenty of vertical compliance, and a ride quality that begs you to push it farther and faster than ever before.

     

    MORE BRAKING POWER

    We put our money where our mouth is, which is why you'll only find disc brakes on a Ruby. They provide better power and modulation than rim brakes, and when the conditions get nasty, you'll be glad you have them.

    INTRODUCING THE NEW RUBY AND RUBAIX

    WATCH VIDEO

    INTRODUCING THE NEW RUBY AND RUBAIX

    WATCH VIDEO

    SMOOTHER IS FASTER

    To some, smoothness is merely concept. But for the all-new Ruby, it's the driving force behind every design decision we make.

    LEARN MORE

    FUTURE SHOCK

    The Future Shock breaks the mold of what we thought was possible in bicycle design. Find out how we did it.

    LEARN MORE
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