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    About

    Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

    Innovation

    Innovate or Die. Three words behind every design decision we make.

    Stories

    Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

    Sustainability

    We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

    RETÜL

    Helping riders make data-driven decisions to improve the ride.

    Outride

    The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

      • About
      • Innovation
      • Stories
      • Sustainability
      • RETÜL
      • Outride

      About

      Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.

      Innovation

      Innovate or Die. Three words behind every design decision we make.

      Stories

      Bikes are part of a greater culture with tremendous stories. This is where you'll find them.

      Sustainability

      We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

      RETÜL

      Helping riders make data-driven decisions to improve the ride.

      Outride

      The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.

    THE DEMO 29

    Introducing the Demo 29—a bike that raced to victory at its debut in Maribor. Then promptly won yet another World Cup. And it’s just getting started. New chassis, new geometry, and radically new suspension kinematics. Full-gas. Full-fast.

    SHOP NOW

    THE ALL-NEW DEMO

    Introducing the Demo 29—a bike that raced to victory at its debut in Maribor. Then promptly won yet another World Cup. And it’s just getting started. New chassis, new geometry, and radically new suspension kinematics. Full-gas. Full-fast.

    SHOP NOW

    Less Hang-Up. More Speed

    Square-edged impacts slow you down by causing your rear wheel to momentarily hang-up on impact. The impact your suspension should be absorbing is, instead, transferred to you. You get pummeled, and you go slower. By giving the Demo 29 a more rearward axle path, we’ve minimized that rear wheel hang-up. It’s instant speed.

    Greater Control While Braking

    Imagine: You grab a handful of brake, your weight pitches forward, and your rear wheel loses traction precisely when you need to be low, centered, and in charge. We’ve built-in just the right amount of anti-rise on the Demo, so when you need to come to a quick stop, you stay stable and in control.

    SHAPED BY THE FASTEST RIDERS ON EARTH

    When races are won and lost by fractions of a second, riders get particular about their bikes. Which explains why we spent years field-testing prototypes and nerd’ing out on the R&D. It might seem excessive, but when your R&D team has some of the best riders on earth, you listen. They know fast.

    SHAPED BY THE FASTEST RIDERS ON EARTH

    When races are won and lost by fractions of a second, riders get particular about their bikes. Which explains why we spent years field-testing prototypes and nerd’ing out on the R&D. It might seem excessive, but when your R&D team has some of the best riders on earth, you listen. They know fast.

    Even Faster on Pedaling Sections

    The Demo 29 converts every bit of your pedaling power into speed. The bike’s new kinematics allow for just the right amount of anti-squat. Or to put a finer point on it, you crank on the pedals and the new Demo rips forward. No bobbing around. No slowing you down.

    Planted and Confident

    Low is fast. That is, a low center of gravity makes you more stable at high speeds. The Demo 29’s new linkage places shock mass as low and forward on the frame as possible, giving the bike both an ideal axle path and an incredibly planted and confident feel.

    Maximum Rear Suspension Durability

    The Demo 29’s new shock linkage not only places weight low on the frame, it also enabled us to isolate the rear shock from side-loads, which reduces wear and tear on the shock. What’s more, the Demo 29’s trunnion-mount shock features extra bushing overlap, which further boosts longevity.

    DIALED GEOMETRY

    We specifically designed the Demo 29’s geometry to create a ride that’s both fast and playful. The bike’s shorter head tube keeps handlebar height in the sweet spot, while its 350mm bottom bracket height strikes a nice balance between cornering control and ground clearance.

    DIALED GEOMETRY

    We specifically designed the Demo 29’s geometry to create a ride that’s both fast and playful. The bike’s shorter head tube keeps handlebar height in the sweet spot, while its 350mm bottom bracket height strikes a nice balance between cornering control and ground clearance.

    Demo 29

    SHOP NOW
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